Nudge theory

#Friday Person #行動経済学 #カモのネギには毒がある #甲斐谷忍 #夏原武 #ナッジ理論


This week, I tried reading "Duck leeks are poisonous" and it was interesting, so I rented it and read it.
As for economics, I was especially interested in behavioral economics, and the nudge theory that appeared in the regional revitalization project was interesting.
It is said to be "a strategy or method that encourages behavior change in a favorable direction without forcing economic incentives or behavior."
It seems that the nudge theory is to put a fly sticker on the urinal in the men's toilet to remove dirt around the urinal.
In another case, the story of changing the color of a nurse's uniform between day and night shift in order to lose overtime at a large hospital is amazing! ? That's why I want to read a little book on behavioral economics.

It's interesting that the main character, Professor Kamo, bankrupts an unscrupulous business with clever resourcefulness and financial power, so please read it if you like.